Transforming business networking with tech innovation

While Beacon were already very effective at attracting high calibre members, they wanted to do more to deliver on their core promise: to create and nurture relationships of trust and provide valuable connections.A key obstacle was the amount of manual effort that Beacon’s Community Manager had to expend to make, moderate and manage introductions between members. Beacon also weren’t able to track the progress or success of those matches. This lack of transparency extended to very low or no levels of feedback from members after introductions were made. The other issue, common to many networking groups, was when members found that some matches were inequitable or ineffective due to not being relevant enough to meet their goals.  Added to these challenges was the impact of the ‘new normal’ as a result of the global pandemic. The shift from face-to-face to fully online networking highlighted Beacon’s need to increase opportunities for digital connections between members and to make some key membership benefits accessible virtually. However, finding a way to achieve this was proving challenging.