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Boost Your Product's MAUs: Strategies & Insights for Success

article banner- monthly active users
article banner- monthly active users

As a social product owner, one of your main goals is to increase user engagement and retention. A critical metric to track in this context is monthly active users (MAUs). This article will delve into the importance of MAUs, strategies to improve them, and how real-time personalization can make a significant difference.

The Significance of Monthly Active Users (MAUs)

MAUs are the number of unique users who engage with your social product at least once within a 30-day period. This metric provides a snapshot of your product's user base and can be an excellent indicator of overall growth and engagement.

Understanding the MAU's Impact

Measuring MAUs is crucial to understanding your product's growth trajectory and user retention. A steady increase in MAUs suggests that your product is attracting new users while retaining existing ones, leading to a larger and more engaged audience.

Monitoring User Behavior

In addition to tracking overall MAUs, analyzing user behavior can provide deeper insights. By segmenting your audience based on user activities and interests, you can make data-driven decisions to improve your product and tailor your marketing efforts.

Strategies to Improve Monthly Active Users (MAUs)

To increase your MAUs, you must focus on both acquiring new users and retaining existing ones. Below are some proven strategies to achieve this:

1. Onboarding and User Education

First impressions matter. A seamless onboarding experience and comprehensive user education can significantly reduce drop-off rates and encourage users to explore your product further.

Example: LinkedIn's onboarding process walks new users through profile creation and highlights key features, ensuring users understand the platform's value proposition and how to use it effectively.

2. Regularly Updating Content and Features

To keep your audience engaged, it is essential to frequently update your product with fresh content and features. This encourages users to return regularly, increasing your MAUs.

Example: Instagram's introduction of Reels provided users with a new way to engage, resulting in increased usage and content creation.

3. Gamification and Incentives

Integrating game-like elements and rewarding users for engagement can drive user retention and encourage more frequent visits.

Example: Duolingo employs gamification through its XP system, daily streaks, and leaderboards, fostering a sense of competition and achievement that keeps users coming back.

Real-time Personalization: A Game Changer for MAUs

One of the most powerful ways to improve MAUs is through real-time personalization. By tailoring the user experience to each individual's preferences and behaviors, you can significantly increase user satisfaction and engagement.

1. The Role of User Modeling Infrastructure

An effective user modeling infrastructure, like Superlinked, is vital for successful real-time personalization. Superlinked's pre-trained user models can help ML engineers and data scientists deloy their own recommendation engines in just a few days, avoiding the cold start problem.

2. Personalized Content and Recommendations

By using real-time personalization, you can display tailored content and recommendations to your users, fostering a sense of relevance and connection that keeps them engaged.

Example: Netflix's recommendation algorithm provides users with personalized movie and TV show suggestions, making it more likely they will continue using the platform.

3. Customized Notifications and Communication

Sending targeted notifications and communication based on user interests and behavior can encourage users to re-engage with your product, driving up MAUs.

Example: Spotify sends customized notifications and emails to users about new music releases, playlists, and events based on their listening habits, enticing them to return to the platform.

Tracking the Right Metrics

While MAUs are a vital metric for social product owners, it's essential to monitor other relevant metrics to gain a comprehensive understanding of your product's performance.

1. User Acquisition and Retention

Monitoring the number of new users acquired and the percentage of users retained over time can help you identify trends and inform your growth strategies.

2. Engagement Metrics

Keeping track of engagement metrics, such as session duration, pages viewed per session, and interactions per user, can provide insights into how users are interacting with your product and where improvements can be made.

3. Conversion Metrics

Analyzing conversion metrics, like sign-ups, purchases, or other desired actions, can help you determine the effectiveness of your marketing and product strategies.


Optimizing your social product's monthly active users is essential for long-term growth and success. By implementing strategies like real-time personalization, onboarding, content updates, and gamification, you can increase both user acquisition and retention, leading to a thriving and engaged user base. Superlinked's cutting-edge user modeling infrastructure can help you deliver highly personalized experiences that resonate with your audience.

Don't forget to check out our full list of relevant metrics that every social product owner should track to ensure the continued success of their platform. By keeping a close eye on these key performance indicators, you'll be well-equipped to make data-driven decisions and achieve lasting success in the competitive world of social products.

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